I had seen David Carson's Ted Talk on typography before. He is intrigued by the emotional response a viewer has to a story just simply by the typography that is used to present it.
How can two signs saying the same thing evoke a two different emotions or responses?
TYPOGRAPHY
A No Parking sign, for instance, can either come across as being a heard threat or something you disregard, just based on how the sign is made. It just goes to show that graphic design is everywhere. We use it as indicators for location, communication, self-expression, reinforcement, etc. All of this visual communication in the world is traveling toward a more minimalist approach, according to David Carson. He uses an example of a minimalist sign that had been vandalized by graffiti done in a minimalist style.
